Rita Daniela Sere

RitaSere@Mac.com                                                         631.766.8782



Fashion Institute of Technology

New York

·        BFA in Toy Design, 1991-1993                                                               

·        AAS in Fine Arts, 1989-1991




·        Provided services ranging from the toy industry to other trades. Offering complete product & packaging design

·        Managed projects from conception to market.

·        Designed licensed and non-licensed product and packaging.

·        Client list included Tara Toy, Fisher Price, Cra-z-Art, Lanteq, Altitude Kix & Styles, Dig Deep Entertainment, Sonia’s Plus Salon, Brian Gordon Events Entertainment and Associated Renewable.


Tara Toy Corporation

Hauppauge, New York

Director of Design & Product Development


·        Developed mass-market licensed and non-licensed activity toys, novelty toys, stationery items and party favors for domestic and international markets from conception to marketplace.


·        Worked with major licensed properties: Barbie, Hot Wheels, Disney Princess/Cars/Pixar, Fisher Price Little People/Rescue Heroes, Dora the Explorer, Sponge Bob, Magic 8 Ball, Etch A Sketch, Nintendo, Smarter Than a 5th Grader, Warheads, Mad Libs, Rock’em Sock’em, PEZ, Colorforms, Hummer, Slinky from negotiation contracts to final product/packaging approvals.

·        Worked closely with Sales Department regarding sales, retail feedback, competitor’s product, trends etc.



Toy Biz Inc.

New York

Product Manager


·        Designed and managed the promotional dolls business from conception to product placement and worked on the set while filming commercials.


·        Collaborated with outside designers, model makers and engineers.  Communicated daily with Hong Kong office regarding product development, cost, packaging contraction and manufacturing issues.




·        Product Design: Sketches, presentation boards, control drawings, model making, product costing and all communication with overseas of domestic production issues.

·        Proficient in Adobe Illustrator, Adobe Photoshop, Microsoft Word, Excel, Power Point and Outlook.

·        Excellent working knowledge of Mac and PC operating systems.

·        Bilingual in English & Spanish (speaking, reading, writing)





References available upon request